Franchise marketing kits
The decision to start any business is a big one. Add to that the fact that you are trusting someone else’s business acumen and following the person, investing your time, money and all other resources. Therefore, it only seems fair that a franchisee is presented with all facts and figures in absolute transparency.
This is where franchise marketing kits come into play. These are documents prepared to propose the franchise offering of any franchisor to ensure that the franchisee understands the entire offering and is able to move ahead with the decision of taking the franchise. In other words, it is like a company prospectus giving detailed information on the franchise offer, the ROI, the financials, the history of the company, back ground of the company, the promoters or the founders, the roles and responsibilities of the franchisee and all other things required to sell the franchise.
This franchise kit is divided into two parts, the brochure which is the entire offering document and the franchise application kit, which captures the entire details of the franchises. The franchisee has to apply with all their disclosures, bank statements, past records, assets and other details necessary for the franchisor to take a decision to award the franchise.
This procedure is a crucial one as it ensures that detailed information is shared with the prospective franchisees and therefore it helps attract the right kind of franchises. The offering document will also help expedite the franchise sale process.